In web-marketing, lots of emphasis is put on graphics and web-design and other look and feel approaches. However money matters are what drives a business year after year. In the competitive world of business, companies need to develop a good strategy to assure longevity.
Web 2.0, or the ability to share and manipulate information online through user collaboration, has had a disruptive effect on business. Customers now expect to participate in the corporate world, and place a greater value on transparency in return.
This new environment, termed “wikinomics” by Don Tapscott and Anthony Williams, is based on four principles: openness, peering, sharing and acting globally. Here are the top 10 ways that web 2.0 technologies and digital cultures will impact on business, driving them towards more sustainable behavior during the next decade….more
No comments:
Post a Comment